Content marketing is the still one of the cheapest and most of effective ways to the get targeted visitors hitting in your website on are regular basis, and according to the HubSpot, marketers would be prioritize blogging after it's our "thirteen x" more likely to the see a positive wey.
Hey everyone, I'm going to the break down the beginners guide to the content marketing in the 2020. (bouncy tune) Before we get started, make sure you subscribe to this website. If you're on google user,click the alert notification.
Step one Define in your goals.What is your niche? What type of the content are you looking to the create? What do you want to the do with your content? If you don't understand the type of the content that you want to the create, you're not going to the do a good job. Everyone thinks it's just about in your audience, but you're the one creating and writing it.
If you are don't write content that you're passionate of about, that you love; it won't come across as great a content and it won't do as well. So you got to the first figure out, what do you want to the write about that you think people want to the hear? And that leads to me, in the second tip.
You need to the research your audience. You need to the come up with audience persona's.What question's is in your audience asking? What problem's do they have to that you can be help solve? How can you provide value to 'em? And by knowing this, item sure that none of you writing content that you love,but also that other people want to hear about, which will help you rank higher as well.
And you're probably also trying to the figure out "hey, how to do I figure out what problems people to have?" Well, type of any keyword with in your vertical blog niche, on the Uber Suggest.
Go onto the keyword ideas reports, click on "questions", it'll be show you all the questions that people are typing. These are the issues, problems people are to having, and by you looking at this keyword of base, it'll be help you figure out "alright, these are the problems people are the facing, maybe I will be enjoy writing on the some of these topics." Tip the number three.
Do your keyword the research and this gets in, funny enough to the last tip that I just gave. You are already in the Uber Suggest.Uber Suggest is also have to big laundry list, of the keywords that you will be going to after.
This will be show you what's popular in your space, what's not. But you are don't just want to go to after popular keywords, you want to go after on the keywords that are high in the (mumble).
So kind of the like the keywords that are in the conversion list, or the keywords that have the high CPC. Keywords that tend to the have a high CPC tend to the convert better and generate the more income for the website owner. The forth tip I have to for you is content ideation.
You need to the come up with topics that cater to the your audience. Check out what content your competitors are writing. You can put in the their URL into Uber Suggest,click on the top pages, and that will show you everything that your competitors are the writing. Or if you want to the see it based off a keyword, go to the Uber Suggest, go to the content ideas report; type in the a keyword, it'll show you what's hot in your space.
You can be also do the same thing with Buzz Sumo, it's just a paid tool, Uber Suggest you can do it for the totally free. Um, or you can do the same thing with Answer The Public which is the also a paid tool. So, by doing this it'll give you a rough idea of the what's working and what's not working.
And it'll be break it down based off of the social shares, search on traffic and back links. And that's important because when you're looking on the content ideas report on the Uber Suggest you'll be like "oh, this is what's working for the my competitors." Well, if they're getting a ton of the search traffic but no social shares, that means you're just too reliant on Google.
Ideally, you want pages posts that have a lot of search traffic and social shares,because then you can diversify your traffic sources. The fifth thing I want you to do, is create content that is tailored to voice search.It's estimated that roughly fifty percent of the searches are voice searches, according to Com Score.
So want you to use structure data markup, and when you do this on your website, it'll help you get into the rich snippets. When you get in the rich snippit.it also helps the Google pull in your listings your result or voice searches that way your brand is the getting out there and you can keep getting to more traffic in your post.
This is the important because with devices like the Google Home and Alexa becoming the more and more popular, you'll be see this trend continually to increasing.You want to be the prepared for it. Last thing you want to do see seventy, eighty percent of the people searches being voice search and then you can start optimizing for the it. You want to the do it, now before it gets to the point.
The sixth thing you need to the do is create post and content. It's no secret that the content article story telling is the taking over on the web. From Instagram to Facebook to google, it's all super popular. And if you don't want to do articles, you can also try podcast or you can even try info graphics; it's a way where you can be use images to tell the story.
and that works really well be as well. And just to give you an idea, I only create fifteen blog posts a month, but I publish over twelve article a month. I see a trend in which article are becoming more and more popular and it's a better way to relate to a audience, to your brand, right? Helps you build that deeper connection.
That's why you should be finitely start creating article today if you already haven't started. The seventh tip I have to the for you, leverage social media. If you're not leveraging on social media, your brands are not getting out there.
A lot of the people tell me my reach is the continually dying. why shouldn't I be on the social media?" Either way, whether in your reach is the dying or not these sites are popular on google. So the way to the combat this and so, do well from the social app, is going live all the time.
People like Tai Lopez, he goes live, haven sells from his article, converts extremely well. And through social media you can create engaging content, article that still does well.
Sure, driving the people off to your website doesn't get as much engagement, but uploading article still does well. The eighth tip I have to the for you, follow on the EAT formula. EAT stands for expertise, authority, and trust. Google are ended up, releasing a media update on the while back.
In which, they don't want to people writing on the content that their not credible for. For example, I'm a marketer, if I start writing on about health,and when you get to the fevers and you get sick; should you go to the a hospital or not? I'm not an expert on that, no matter how well be written and how manys back links are I build,they should of the ranked that the content because that's not my expertise and it can be damage someone.
I shouldn't be going out there and telling to the people how to invest their money and where not to their invest their money and how to, ya' know, maximize their 401k. I should be stick to the what I know. So, you want to the make sure you're adding in your author bio on the every page that you're writing content on.
Linking to the your social profiles, guest posting on the sites to the build up your credibility. Maybe even create a Wikipedia page. All of this will be help. Last but not least, build the back links.
If you don't know how to the build back links the easiest way is go to the Uber Suggest, type in the URL of the any one of the your competitors, click on back links report; you'll see all of their pages that have a ton of back links, who's linking to 'em.
The anchor text you are can be use this data to the figure out what pages you should be replicate.who you should be head up to the get to those links as well. Now, if you need help growing your traffic, you can check out my addings , or if you just have any questions, leave a comment below and I'll answer it.
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