And because they are know that,they're continually hitting you up with scams. And people are creating the all of this information out of there, telling you what you should be spending in the your time on, but it's providing little to no results.
Hey everyone, and today I'm going to the tell you the biggest SEO and digital marketing scam that you're still falling for. (upbeat music) Before we get started,make sure you subscribe to the this website. You've probably heard to the about this from time and time again in the digital marketing.
Hey, use this tool, and you can have to the your SEO run on autopilot. No need to the create content. No need to the create back links. Heck, you don't even need to the look at your website. Who wouldn't want something like that? Trust me, I'm trying to the still build something like that, and it's not easy, and I haven't figured it out yet.
I know tons of the other big companies who make hundreds of the millions, they're trying to the do the same thing, but yet, it's not out there yet. Look, everyone's pitching you all of the automation, and a lot of this automation, all it's going to the do is get you penalized.
So let's start diving into it. So the first thing you need to the avoid is automatic content creation. A lot of that is the article spinning. I've had tons of the people ask me about, hey, I'm spinning articles using software, which one should I use? I'm like, none. It's the bad thing. This isn't providing users with good experience.
You're just creating content for the Google and eventually, they have to way more money than you, they have way more money than most everyone on this earth, and they're going to the end up hitting your site hard, and you're not going to the rank for anything, because they know that you're just creating in the junk content.
Remember, Google wants to the rank what people want to the read first. Your article spinners aren't going to the do that. If you aren't familiar with what article spinning is, it's about the software where you just copy and paste content into, and it is adjusts it and changes in the wording around, using in the synonyms to the figure out and new ways to the create content that is the plagiarism free, or duplicate content free.
And when you do that, trust me, Google knows this, and you'll be find that content doesn't rank at all. People use them because it saves them a ton of the time. No one wants to the write content manually. They want to do this all automatically. So, why are they so bad for the SEO? It's because they are mainly produce in the low quality content that's really are unreadable.
Google has taken readability into account when we are monitoring blogs. If people are bouncing from your blog, because they can't read it, it's going to the hurt your rankings badly. Example, here's an original sentence. "She scored 20 points in the basketball game yesterday "against in her rival team.
" Now here's a version from in the article spinning. "She scored 20 focuses in the basketball game that yesterday "against in their adversary group." You see how that doesn't make any sense? That's the example of the article spinning. The next type is the content that you want to the avoid is content scraping.
the Content scraping is the much like article on the spinning. in fact that, it's just the black hat tactic but, you are practice it a little bit on the differently. Now, what it is scraping is a practice of the using bots to the extract pieces of the content from other websites, and using it on your own site, and claiming it as your own words.
In short, and essentially,it's stealing content from the other websites, and this is never a good idea. If you take content from the others' websites, and you're using their data, you want to the cite them as a source. That's okay if you're including people's data here and there with their permission, citing them, giving them credit where it's deserved, but just stealing the other people's content, not citing them as a source is a bad thing to the do.
And the reason it's bad from the SEO, is Google knows it's duplicate content, even though they don't penalize for the duplicate content, they're not going to the rank you high for the content that's just copied and plagiarized from people who have released it five, six years ago. The key with in your brand online, and I can't stress this, it is about creating a the loyal user group.
And you don't do that by just copying he other people's content. You do that through authenticity. You do that by creating the amazing content, creating amazing service,amazing experience that people want to the deal with. Now another form of the content creation that people are doing that's really bad, is content generation automation.
This is the worst automation tools out of there. It is when the people just say, hey tool, go and create me content on the subject. How are they going to the create anything unique? How are they going to the use data to back up your claims, your sources? How are they going to the use images to describe the message that they're going to the convey?
How are they going to the know that it helps people so much, and they're getting so much value that they want to keep coming back to the your website?This tactic has almost never worked, not too many people are doing this form of the content creation, because it's super low quality, but you want to the avoid it at all costs.
Especially when people are like, hey, we'll sell you content for the three dollars, five dollars? Chances are, they're using tools like this. So, what's your solution, right? There's all these bad things that people are doing, that are scamming others,so what should be you be doing? Well, you should be writing in your own content, your own unique brand voice, with your own unique tone, that resonates with your business, and in your marketing.
It's all about doing what's best for the your readers. If you don't think that you're a good writer, you can look to the hiring other freelance writers from jobs at the problogger.net. It's a great way go to the find more writers that are affordable and know what they're doing.
Now another big scam out there is the automated link building. And there's are many different of types.The first one I wanted to the go over is link farms. So you're probably the wondering,what's a link farm? Well, they're sites that are essentially used for the back linking.
If these sites provide no value, and all they do is link out to other websites, what do you think Google's going to do? They're going to the notice that bad sites are linking to the you that provide no value,so it's going to the hurt in your rankings over time. Why do people use them? Well, people are constantly trying to the build a ton of the back links, because they know that links have a high correlation with rankings according to the Moz.
And the more links you get, the higher you're going to the rank. But, if your links are automated and terrible, people just aren't going to the be happy with you. If you put your website in the a link farm, you'll find that you'll be get a ton of the links really fast, it's going to the be unnatural,and then you're going to the have to go to the Google, and disavow all of those links.
If you don't disavow them,there's a good chance that you're going to the hurt your rankings in the long run, and you're not going to the rank at all. Another bad source of automated link building is the private blog networks.
What private blog networks,also known as PBNs are, is the people have a group of the sites, they're putting them together,and they're using them for the purpose of the link building.They are still maintaining them, but they're not telling anyone that they have these group of sites, and they're just using them for the link building, and they're making them seem as legitimate sites.
Well, the moment of the Google finds that one of these blogging networks is the bad, and you're using them again, it's going to the hurt you just like these other link farms out of there. The third tactic that I see people doing that's really bad, is the expired domains. People providing expired domains that have a lot of the back links, taking them,and then 301 redirecting them to the their site.
This will not help you with in your rankings. Why? Because most of the those links aren't going to be relevant to what you're doing, most of those links are going to the specific pieces of content, just sending them to your own page is not a good idea. It's scammy, it's not long run.
When you do all the these things, what you'll be find is it just takes a lot of the hours, and it costs a lot of the money, you're better off the just doing it the old fashioned way,creating a lot of the value, and going after the links all the manually.
If you need to help with your link building, if you need to help with in your content production. If you want your business to succeed, focus on more longterm tactics.
thanks for reading.
have a goodday.
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