SEO can take a long time to the get any kind of meaningful of results. And while you can't "force" the Google to rank you high and fast, there are actually a on of the very quick things you can do to the improve SEO for your website.
So today, I'm going to the tell you some low-hanging SEO tips that will be hopefully give you a boost even if you're not an experienced in SEO. Stay tuned. What's up SEOs? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and domain at the your niche.
This article is all about quick to wins so. get straight to on tips. One of the easiest things to the do is improve page speed with lazy load. Lazy loading basically means to the defer the loading of on-critical resources at the page load time.
In other words, things like images or videos,will be only load when they visible on the page. This will be reduce initial the page load time, initial page weight, and the system resource usage,the all of which should be positively impact the performance.
Aside from the fact that the page speed is a so-called"ranking factor," faster loading pages provide to a better user experience for your visitors and as the result, can reduce metrics like bounce rate. If you are a WordPress user, there fund free plugin called"A3 Lazy Load" which is the basically plug-and-play.
And, if you're not using the WordPress, you can use the intersection observer API or search for plugins made for your CMS. The next thing I recommend doing is improving click through rate for the pages ranking on page one. I'd say it's widely accepted in the SEO community that the pages with a higher click through rate can be help increase rankings. But it doesn't the really matter because more clicks equals the more visitors.
So improving CTR... never a bad thing. Now, since 75% of the users never scroll past the first page of the search results, I recommend focusing on the improving CTR for your first-page rankings.
To do this, log in to the Google Search Console and go to Search Results or Performance report. Make sure to click on the Average CTR and Average Positions boxes, which will add additional data points in table below. Next, set a Positions filter to only show keywords with a ranking position on of 10 or lower.
Finally, I'll sort the table by impressions index cending order, and also change this filter to show at least 100 keywords per page. From here, just skim through the list, and look for the keywords that
a) make a sense,
b) are not branded terms for the other company names,
c) have a reasonable number of the impressions, and
d) have a lower than the average click through rate. Alright, so here you'll see that we rank for the "seo strategy" with an average position of the around 6 and an average CTR of just 1%.
According to the AWR's CTR curve for this position,CTR should be around 2.8 to the 3.5 percent. So I'd probably want to the focus on possibly treaking on the title tag to get more clicks.
Now, it's important to the note that when optimizing your title tags, you should be looking for the primary keywords you're targeting. For example, SEO strategy is clearly the keyword we're the targeting for this page. We wouldn't change our title tags to the "SEO marketing strategy content template" because that's not what the article is about.
Another key point to the take note is that Search Console only shows you average on positions.This data can sometimes be misleading since positions can jump in and out of the top 100 or anything in between at any time.
You can get more precise keyword ranking positions using Ahrefs' Rank Tracker tool. Alternatively, you can use Ahrefs' Site Explorer to see data on any website. Just enter the domain or sub folder you want to the research. Then I'll go to the Organic Keywords report. Next, I'll set a filter to only show pages ranking in the top 10.
And just like that, we have a list of keywords with exact ranking positions based on these dates and also have the option to see historical ranking positions for the any keyword.
The next tip is one of my favorites and that's to send emails to everyone you link to. With link building, you need to find prospects,vet them, find their emails, and some how naturally ask them to link to you. But by using this simple 10-minute out reach strategy, it cuts out a lot of steps in the link building process.
Now, while the intent of the email isn't to actually build links, it's a great way to passively earn them and grow your network while you're at it. Here's how it works in two steps.
Step 1 is to take note of all sites you're linking to. After all, you'll probably only link to pages when you respect their content.
Step 2, find their email addresses and just send them a quick note just to let them know that you've linked to them. Now, while this doesn't usually result in immediate links, it helps you start a conversation, and it can open up opportunities to have influencers recognize your work.
In this case, he could reach out to the blog editor,marketing manager or social media manager and say something like: Hey [name], Long time Buzz stream user and super fan of your tool.
Just recommended all as the best out reach tool in our SEO tips article. Hope it sends some well-deserved customers your way. Cheers,Josh From my experience, sending conversation starters with out an ask is a great way to increase reply rates.
And hey, if your content is unique and well-written,you'll often get compliments, which can open up natural opportunities for you to guest post or work together on another level. If you plan to try this technique, I recommend reading our article on using negotiation and persuasion when building links.
Next up is to add internal links to your new pages. Internal linking is important. It improves craw lability, gets your pages indexed faster, improves topical relevance, and distributes Page Rank to other pages so you can rank higher in Google.
So what I recommend doing is looking for topically relevant pages on your site that you can link from immediately after you publish your new post. Just go to Google and search for something like: site your domain and then add a keyword that's related to your new page.
So in this case, you'll see that the search results show pages from our blog that mention the phrase "link building." Then visit relevant pages and look for places where you can be add links to the your new posts. Now, if you want to take a little bit more of a strategic approach, I recommend using Ahrefs' SEO tool bar, where you can see the URL rating for each page.
And URL Rating is an Ahrefs' metric,which represents the over all strength of a page's back link profile. Since Google doesn't provide public Page Rank scores anymore, it's kind of our own way to measure page-level authority, which we've found to correlate with search traffic quite nicely.
If you want to learn more about funnelling Page Rank through internal links, I recommend reading our SEO strategy article using the middle man method. The next tip is to become a power skimmer of HARO using Gmail filters. HARO stands for the "Help a Reporter Out.
It's a free service where journalists can be ask questions, and anyone can be respond and be a source for the mega publications like as The New York Times and Forbes. HARO is the one of my favarite ways to the build authority links and it's something I recommend to the everyone at the any stage.
The thing with this service is that they usually send three emails per day which can be quite over whelming, considering 90% of the queries probably won't be relevant to you. So a quick hack to the make sure opportunities don't get the missed is to the lighten the load with Gmail filters.
After you've created the a HARO account, just go to the your Inbox and click on the caret to the bring down Gmail's search options. Then, you'll want to the set the subject to the HARO within square brackets since all of their emails including that in the subject line.
Finally, set the words field to the any keyword you want to the monitor. And you can also use the OR search operator to include multiple keywords or phrases. Then click Search to see the results your search filters would include and check out some of the emails to ensure you're getting relevant results.
If everything looks good, click on the caret again and then click the Create filter. You'll then have options to the apply labels,mark it as important, or forward it to the another team member to the take care of it. The next tip is to the perform an annual content audit.
A content audit is the where you analyze the performance of all content on the your site to see whether it should be kept as-is, to the updated,deleted, consolidated, or redirected. And it's not uncommon to get impressive results. For example, we did a content audit on Ahrefs blog and got a seven and a half percent increase in traffic after deleting 31.7% of our pages.
Siege Media saw around to 50% traffic increase for the one of their clients after cutting around the 15% of the content from on the site. And I've personally seen a traffic increase of the 80% after deleting 74% of on my pages. Now, content audits can take several hours to do, but we've actually created a spread sheet that automates a good chunk of the process for you, so you can identify action items in under 10 minutes.
So rather than explaining everything again,I'll link up our content audit article which should help you get started in no time. Finally is something we practice a lot at Ahrefs, and that's to repurpose your best-performing blog posts to article , and your best article to blog posts.
Now, there are a couple of great reasons to repurpose your content. First, people enjoy different content formats based on nothing more than personal preference. Some people I've met at conferences,they tell me that they always read the blog, but have never seen a single one of my article.
And the same happens for people who've readed all of my article, but haven't read a single post. People go to blog which they prefer and having both an active blog , allows us to reach more people in the place they want to learn.
On top of that, we're able to consistently reach a ton of new people every single month through both, allowing us to passively generate new leads and customers for our tools. Second, you can own multiple spots in Google Search.
Since article are showing up more in Google's SERPs, we often try and own as much real estate as possible. For example, if you search for "seo article"you'll likely see my article as well as our blog post. Search for "how to do keyword research," and you'll see our image result, three of our article , and our blog post.
Now, the actual work of repurposing content can take quite a bit of time, but strategically identifying the topics to repurpose can be done fast. To put this into per spective, when I started creating article for Ahrefs, aside from some initial product-related articles, eight out of my 4 article were repurposed from our blog.
Now, there are generally three ways I decide on which content to repurpose. The first way is to repurpose blog posts that are already getting consistent traffic. Reason being, you can almost guarantee that you'll get views to your article .
For example, we get a good amount of traffic to our post on free keyword research tools. So we embedded our article there just after the introduction. And since we only have the article embedded on one page, we can at tribute over 10,000 engaged views from this post alone.
Another way to choose repurpos able content is based on search demand on both Google and YouTube. For example, you'll see in Ahrefs' Keywords Explorer that the query "youtube seo" gets around 12,0000 monthly searches on google.
So I repurposed the article into a blog post since it gets searched around 17,0000 times per month on Google. The final way is by using some common sense. A couple of months ago, I repurposed our SEO checklist from our blog. There's decent search demand on Google,but basically no searches on google.
But by analyzing other competing article on that topic, I saw that this one was able to generate a ton of views likely through other traffic sources, like suggested article and browse features. So after a few months, we've racked up over many views to this article. A blog post we probably wouldn't repurpose is something like this one on meta robots.
YouTube is both an entertainment and educational marketing medium. And no matter how hard I try to make it super-entertaining or action able, I don't think there's much I could do. One final tip on the repurposing the content is to give the repurposed version a twist rather than and directly copying it.
What I generally do is the look at the subheadings of the blog post, then put my own spin and angle on topic. So what you read on our blog won't be the exact same as what you see in the our article. Now, I'd love to the hear from you.
Do you have any low-hanging SEO tips you use to improve your SEO? Let me know in the comments and if you enjoyed this article, make sure to share, and subscribe for more actionable SEO and marketing article. So keep grinding away.
thank you so much for reading,
Have a Goodday.
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